Assets To Assets, Dust To Dust

commercial we did at aixsponza.
i did effects RnD (spline dynamics, letters cloth-simulation (see below)), on-location-shoot (reflection shots), animatic/previz, lighting/shading, and tiny little thinkingParticles.
the letters-blow-up-dust effect was done by my man Martin Matzeder in Houdini.

 
 
here´s some early cloth-sim RnD: